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Retailers and Resellers – The Difference Between Retailers and Resellers
Retailers and resellers are two types of business partners who have a direct effect on the success of a brand. These business partners are eager to assist you in growing and are dedicated to your success.
A retailer is an B2C company that purchases wholesalers, distributors, or directly from brands in order to sell their goods or services to customers. They may be in the general business of selling merchandise like shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gear (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers can also specialize in specific industries, like apparel (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor gear.
Resellers, on the other hand are companies or individuals who sell their own stock or private label items to the end consumer. They are usually smart negotiators that can locate the most efficient suppliers at lowest cost and then sell their products to consumers for a profit.
This business model has become very popular in the current market, particularly due to the growth of e-commerce platforms. There are even brick and mortar companies who are reselling their items such as Home Depot, Walmart and Target. There are many online marketplaces where people can sell products. This includes Facebook marketplace, Craigslist and even the famous clothing website, Poshmark. Some of these marketplaces might have restrictions on the items you can resell.
